When it comes to Italy, both Italian and foreign travelers' compasses are increasingly pointing south. If, in fact, many open-air destinations in the North have been well-known for some time, the sustainable and conscious travel choice is increasingly making its way also among those who choose the Center, the South and the Islands.

The charm of Central Italy between spirit and gluttony

And if you start with Umbria , you can only start with spirituality. If many are familiar with the Franciscan itineraries, between Assisi and Gubbio, less well known are the therapeutic sanctuaries where, between the sacred and the profane, in times gone by people went in search of health: abbeys surrounded by greenery such as San Felice and Mauro, San Silvestro or San Pietro in Valle, a monastery now transformed into a charming accommodation facility at the summit of Monte Solenne.

Another destination that needs no introduction is Tuscany. Its countryside is perhaps the most famous in the world, but it can still hold many surprises. Without doubt, the Via Francigena is the queen of hiking trails in this region, but the wiser travelers will not miss trekking along the Renaissance Ring around Florence or the Wild Lunigiana. And what about the food? At BIT 2023, at Milan's Allianz MiCo from Sunday, February 12 to Tuesday, February 14, Tuscany brings the Mediterranean influences, such as those with Greece, that have made its cuisine great.

Southern Italy is more than sun and sea

A coast to be experienced not only on the beach, but actively, is  Abruzzo's promise: “There are hundreds of kilometers of bike paths - starting with the Bike to Coast, which runs alongside the entire coastal strip and which, between Ortona and Vasto, becomes Via Verde della Costa dei Trabocchi -, Mountain Bike routes and downhill circuits, as well as numerous road routes uniformly designed across the region”, says Councilor with responsibility for Tourism, Daniele D'Amario

And a very special twist on slow tourism happens in Sicily, as Elvira Amata, Regional Councilor for Tourism, Sports and Entertainment of the Sicilian Region, explains: “During weekends we have revived the ancient trains that crossed Sicily to highlight ancient villages, archaeological parks and scenery of incomparable beauty, often unknown, such as the Baroque Train and the Valley of the Temples Train, reaching the Temple of the Volcano. Tourists also have the opportunity to taste typical products in a significantly sustainable and experiential initiative”.

To explore the wonders of the South Central area of Italy, come and visit BIT 2023.

If you are an operator, take advantage of the last minute opportunities to exhibit at BIT 2023.