BIT 24 proves a success: a high-quality offering and international reach

The 44th edition of Bit Milano ended with record numbers. With more than 40,000 visitors from 107 countries, the exhibition consolidated its position as a key event for the tourism ...

Italy showcased to the world: comprehensive and updated offering

Bit Milano consolidated its key role as the global marketplace for the Italian offering. Growing demand for food and wine and outdoor experiences: from north to south, Italy respon ...

Extraordinary levels of foreign participation: delight from exhibitors

Bit Milano underlined its role as a hub that also provides interconnection and visibility for foreign destinations. A flood of positive feedback, with acclaim for the event's abili ...

Alliance between tourism experts: BIT Milano and welcome travel group sign a strategic agreement

The know-how of the important national Network encounters the experience of BIT Milano, Borsa Internazionale del Turismo

BIT 2024, an exciting edition on the theme of personalised and year-round sustainable travel

The 44th edition of BIT – Borsa Internazionale del Turismo (International Tourist Exchange), organised by Fiera Milano, which brought together tens of thousands of travellers and p ...

Press kit BIT 2024