FEL is the only event entirely dedicated to the professional colouring, hardware and construction storage operators with tinting machines, a must-attend event where the entire supply chain of this sector comes together.
FEL’s location within the Construction Show (Hall 2), confirms the central nature of the paints and coatings sector and encourages continuous dialogue between the main players in the professional colour market and others in the construction industry.
Andrea Zanardi, general manager of FEL and promoter of the initiative, reveals some small previews of the news, products and trends that will animate the festival.
The next FEL event is scheduled for the first time in Milan. What are your expectations for this eagerly awaited new appointment?
Milan, and in particular the Fiera Milano district in Rho, is a wide-ranging plaza that allows us to bring together both companies interested in foreign and national targets, and companies that prefer to develop the local situation. I must confess that expectations are high for us organizers as well: we trust that the Milan plaza and the combination with the ME-MADE expo will be able to attract quality visitors not only from neighbouring areas, but also from the rest of the peninsula and abroad.
In recent years there has been a growing interest in the theme of colour even within distribution contexts related exclusively to the world of construction, and this is a form of cross-pollination that we are observing closely with a great many companies.
In this sense, the event will offer themes that are of great interest to the visitor, who will be able to delve as always into content related to his or her profession in an appropriate manner, but will also have the opportunity to look at collateral and complementary topics.
What can you anticipate in terms of exhibitors and events?
FEL as always will be a dynamic event, with the right mix of exhibition, entertainment, meetings, training and leisure activities, such as the performance area. We will propose once more both the exhibition layout, which prefers standardized box sizes, and the format that enhances "know how" and the matching of products to application techniques or material use. Ample space will therefore be given to practical activities, product demonstrations and training activities that will take place directly in the stands, in the much-requested "application islands," real ‘squares’ dedicated to manpower and given over to the exhibiting companies.
Among the exhibitors the excellence of Made in Italy stands out, big multinational names that will participate in consolidating their relationships with retailers active in the area, and companies that propose emerging brands in the Italian market. We will also see the main "Bestsellers" in our sector at the event, but also new technologies and trends not only in products, but also in marketing and communication, which in a sector such as paints, in addition to the quality of the materials, is decisive in reaching the final consumer.
The tremendous enthusiasm on the part of the exhibitors for this edition is an important gauge of how the market intends to react to the difficult and hectic times of the incentive season, and how companies are oriented to invest with their customers by choosing the human dimension, that which prefers meetings and initiatives that promote the area. With this in mind, we can say that Festival is positioned as the ideal event for developing links between the different players in the professional colour supply chain.
FEL is the ideal opportunity for discovering new application techniques, learning more about sustainable materials and finding inspiration. It is the place where you can meet industry experts, participate in workshops, lectures and hands-on demonstrations, and explore the latest trends and innovations in the field.
APPOINTMENT FROM NOVEMBER 15TH -18TH WITH FEL & MADE expo!
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